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Le pain Quotidien

Around the globe, Le Pain Quotidien is synonymous with warmth: communal tables, fresh pastries, and a sense of belonging in every city. As the brand adapted to a more digital world, it faced a challenge: how can we preserve our physical charm in a virtual space?
With us, Le Pain Quotidien found a digital partner to achieve exactly that. Together, we built a digital storefront, multiple tools and even the chief’s digital own AI twin: Alain.ai. From now on, Le Pain Quotidien has a digital presence as inviting as stepping into their restaurants.

6+
years

of continuous partnership

32
experts

dedicated and versatile in their skills

9
projects

completed across the full value chain

3
countries

visited to ensure cultural relevance

November Five’s dedication extends beyond deliverables. They’ve become a vital part of our team, really understanding our business and helping us adapt while staying true to our brand. For over six years, they’ve been a steady, reliable partner, confidently guiding us through challenges.

Annick van Overstraeten, CEO of Le Pain Quotidien

Their atelier is a true source of inspiration

Strolling in London after visiting Customer Engagement Summit 2022.

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19

Weaving tradition with digital
When new owners took over, Le Pain Quotidien focused on keeping its original spirit. We started by diving into how they worked and understanding their day-to-day operations. Then we translated this into their digital tools. The first step was launching a new website that put the customer experience first. From then on, technology was used to support their identity, not redefine it.

20

From store-only to digital in five weeks
When COVID hit and Le Pain Quotidien had to close its stores, sales suddenly dropped to zero. In just five weeks, we helped them launch online ordering for all their locations. We worked closely with their teams to ensure the new system felt true to the brand’s identity.

21

One unified framework that works for all
As Le Pain Quotidien refined its e-commerce strategy, the focus shifted from more tools to better ways to use them. We simplified and optimized the existing ones, so everything felt aligned. We did this with minimal coding and maximal collaboration.

23

Introducing Alain.AI
At Le Pain Quotidien’s annual franchisee conference in Mexico, a keynote on AI turned into action. Instead of theorizing, we introduced Alain.AI, a practical idea shaped by diverse franchise contexts. This solution unified standards globally, ensuring consistent quality and efficiency, while bringing Le Pain Quotidien’s global family closer together.

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Pairing technology with human insight
At the recent country meeting, it was clear Le Pain Quotidien’s digital transformation now mirrors their ambitions. Something we achieved by combining digital with human insights.

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To be added
We support them as if we were their in-house digital team

Operations

Driving F&B innovation and operational efficiency through advanced and/or custom inventory management tools.

Finance

Supporting strategic decision-making with actionable insights validated through advanced analytics.

Franchising

Empowering franchisees with custom scalable knowledge bases and support systems to manage and grow their businesses.

Marketing

Enhancing brand engagement and expanding customer reach through digital campaigns, streamlining customer journeys to elevate loyalty with improved digital interfaces.

Digital/IT

Our collaboration ensures each component enhances the brand’s authentic experience through one consolidated architecture.

NOVEMBER FIVE

the projects
Jump to projects
project lpqo-0001-website
2024
Output
Website
Integrated CMS
Value chain
Marketing
Digital CX
Year
2024

It's about time: global website redesign

Bread, pastries, and a long lunch at Le Pain Quotidien — all these things take time. This sense of slowing down at Le Pain Quotidien became the inspiration behind its digital presence.  Le Pain Quotidien’s new global website brings warmth, simplicity, and connection to users worldwide. By combining 15 separate sites into one easy-to-use platform, it makes managing content easier, improves SEO, and gives each location (in over 25 countries) room to shine.
The challenges
1

Shape over 35 years of history into a compelling story that resonates worldwide

2

build a unified system to efficiently manage 46 locales

3

Seamlessly integrated existing systems for maximum impact

4

measure brand awareness

project lpqo-0002-2_0
2021

Avec vous jusqu'au bout

‘With you until the end’ is not just something we say in meetings. When COVID hit and physical stores and restaurants became inaccessible, Le Pain Quotidien’s revenue dropped to zero. As an answer to this, we put 40 stores online across 2 countries in just 5 weeks.  We structured the project to quickly reveal what was working and what needed improvement. Every day, we took those insights and applied them across all levels. Technology was the ultimate enabler here, driving a big digital transformation in very little time.
The challenges
1

Rapidly launch a brand-worthy e-commerce platform for over 40 stores to sustain revenue amid physical closures

2

Integrate multiple ordering and delivery platforms seamlessly to maintain operational efficiency

3

Avoid high fees from third-party services while taking ownership of valuable customer data

4

Elevate LE pain quotidien’s in-store success online to support growth and maintain the brand’s identity