Digicel web experience

4 websites live in only 7 weeks

TL;DR

A deadline-critical engagement to launch a global web presence across consumer, business, and corporate sites reaching 10+ million customers.
Tight timeline of 7 weeks for 4 websites with different purposes.
Massive technical complexity, yet no room for technical dept.
Applied structured velocity: clear priorities, clear role delineation, and agile delivery with continuous validation.
Delivered a foundation for digital activation on time: 4 full websites and renewed web experience (full CMS and secure automation).
Digicel teams set-up and ready to go independently.

About Digicel Group

Digicel is a leading telco serving 10+ million customers across the Caribbean and Central America with a complex, multi-market digital ecosystem spanning consumer mobile, broadband, TV, and B2B solutions.

Services

Digital product strategy MX™ UX and UI design Content strategy Frontend development Headless CMS implementation Data & analytics Accessibility compliance

Year

2025 — Present

The challenge

A deadline that couldn't slip

The stakes were absolute: launch 4 websites in only 7 weeks’ time or face complete digital continuity breakdown across web channels in November due to an upcoming platform transition. No negotiation, no flexibility with 4 websites, multiple markets, complex system landscape & integrations, and legacy content architecture to only name a few things to consider. The challenge, however, wasn't just speed. It was delivering at velocity without creating the technical debt that would hobble everything built afterward. How do you guarantee both speed and stability, delivering continuity now without compromising future growth?

The Solution

Structured velocity: locked scope, clear roles, fixed outcomes

Instead of fighting the timeline, we structured around it. We radically defined & refined what the foundation of web means for Digicel through our proven methodologies. We chose Next.js with Server-Side Rendering for performance, DatoCMS for flexible content management across markets, and Azure for compliance and regional speed. In 7 weeks, we shipped all 4 websites, from idea to development, with full systems layer infrastructure including analytics, security automation and monitoring. The secret ingredient was simple: we didn't cut corners, but we cut scope. This resulted in no technical debt, no future roadblocks, and a team that can now operate the platform independently.

Success drivers

Taking time to define, to deliver at highest speed.
Multi-market structure built in, not bolted on later.
Operationalizing independence: the real handoff.

success driver 1

Taking time to deliver at highest speed

Most teams confuse agile with ambiguity. We redefined from the ground up what web means for Digicel and their customers. Then we delivered upon those decisions and promises. That's how you move at velocity without burning out.

Success driver 2

Multi-market structure built in, not bolted on later

One market first, then retrofit? No. We designed for 8+ markets from day one. When regional surprises emerged, we absorbed them without rework. That's foundational thinking.

Success driver 3

Operationalizing independence: the real handoff

Most handoffs create dependency. We designed for independence from sprint one: automation, clear roles, knowledge transfer baked in. The 36-month partnership that follows? They chose it because the relationship works, not because they needed to.