Stage 1:
The Firefighter

It’s not only your employees that had to overcome digital challenges recently – your customers have also had to change habits and adapt. Reflect on what has changed for your audience, especially in terms of how they now use digital channels and tools.

Introducing new internal tools is a great step, but proper onboarding is key to successful adoption. Make sure to follow up on actual usage and invest in peer-to-peer coaching from team members who are up to speed and who can act as ambassadors

Digital tools are not an end in themselves, but rather an enabler – they open the door to a new way of working. Explore how you can embrace this opportunity to enhance collaboration, knowledge sharing, and innovation in the long term

You’ve learned the hard way that split-second decision making is key to survival. Establish a war-room team that meets weekly to discuss key priorities and set goals. At the end of each week, evaluate progress and achievements, and set new goals.

Shift your focus from internal to external and get into the digital space. But move strategically – first, validate any assumptions about your digital product, then launch with a minimal set of features. You don’t want to launch something that nobody needs.