Pitfalls

01
Being unable to adapt to sudden increases in demand

From a dormant position, the economy and demand in general are likely to surge as consumers enter the market space again. Anticipate and distribute demand across your channels so you can surf the wave without over-investing in operations.

02
Having a non-future-proof tech stack and architecture

You may have rushed to invest in new technology to keep your operations running at the start of the crisis, but are you in good shape to move forward? Make sure your architecture is scalable in a cost-effective way, and that it can cope with fluctuations.

03
Getting distracted by vanity metrics

Understanding customer behaviour is crucial, but instead of superficial metrics like number of visitors, identify and track metrics that actually contribute to your KPIs and bottom line, e.g. for conversions, focus on measuring and optimising the channels that convert best

Opportunities

01
Ditch the crystal ball and invest in agility

No-one truly knows what’s coming, so being able to move quickly will become a key differentiator. To be able to focus on what Bain refers to as ‘micro-battles’ – time-boxed initiatives that rapidly lead to action and results – invest in a governance structure and a technological landscape that can deal with change. Predictive analysis can also give you a head-start on anticipating future consumer behaviour.

DISCOVER HOW WE CAN HELP YOU GROW YOUR BUSINESS

Schedule a call with our Director of Client Partnerships Justin to identify if we can help you address your digital needs and opportunities.

DISCOVER HOW WE CAN HELP YOU GROW YOUR BUSINESS

Schedule a call with our Director of Client Partnerships Justin to identify if we can help you address your digital needs and opportunities.

DISCOVER HOW WE CAN HELP YOU GROW YOUR BUSINESS

Schedule a call with our Director of Client Partnerships Justin to identify if we can help you address your digital needs and opportunities.

DISCOVER HOW WE CAN HELP YOU GROW YOUR BUSINESS

Schedule a call with our Director of Client Partnerships Justin to identify if we can help you address your digital needs and opportunities.