In the rush to become a digital company, digitisation and digitalisation have become the means and the end. Digital for the sake of digital, resulting in a patchwork of tools.
Efforts that fail to contribute to the company's vision and ambitions and that impact neither the operational workings of the organisation nor, more importantly, the customer. Disconnected digitisation, you might say. Innovation that is not integrated into the company’s business reality.
To help companies pinpoint where digital can actually contribute and impact their goals, we designed an accelerator pack. By starting from the customer's key moments of truth, we scan the digital value delivery, from customer touchpoints, to systems and tools, all the way down to the operational teams. In that way, we can target where digital is underperforming and where we might contribute.
The current crisis has hit many businesses. Immediate prioritisation and alignment with in-the-moment business-needs has never been more important. It’s time to discard three-year roadmaps, scan fast and act fast.
Many companies are unlocking new client-facing digital features. However, these new features and channels all impact operations. To actually accelerate on the back of new digital features, customer touchpoints, systems and operations need to be aligned.
Digital in itself has become a multi-disciplinary practice, requiring strategic, design, creative and technology skills. Too often these disciplines are not organised for synergy and thus lack fast-paced action. A SWAT team of digital experts can unlock the real potential digital holds.