With the important building blocks in place, it was time to translate mindsets into a powerful information architecture that would guide different kinds of readers on their journey.
For example, for readers with a strategic mindset, who are actively looking for specific information, the information architecture of the website should lead them from one relevant article to the next, creating a journey that brings more depth with each click. While for readers with a tactical mindset, who want the fastest path to answers, a performant search function would be crucial.
Our strategy went on to form the foundation for the solution definition, roadmap and interface design of a whole new digital ecosystem for De Tijd. Ultimately, thanks to an improved customer experience, De Tijd was able to attract and retain more readers and drive audience-generated revenue.