Marrying a complex high-stakes organisation with the power of digital
To assess whether this concept could move the needle for Telenet – taking into account its intricacies as a large-scale telco provider – we brought together a joint, multidisciplinary team that could drive the project from beginning to end. We mirrored the diverse expertise on both Telenet and November Fives sides of the team so individuals could essentially speak the same language. This meant that questions, concerns and ideas could be shared in the most productive way, without any barriers.
In early 2020, as the project was underway, COVID-19 changed the world overnight. In the digital world, however, change has long been a constant force, and agility is widely recognised as the key to survival. Our genuinely agile approach – which we apply in all our projects – meant that we could launch the MVP at a crucial moment to deliver maximum value: during Belgium’s first COVID-19 lockdown.
While the concept did not prove to be one Telenet should pursue further, we learned this in less than 12 weeks, got valuable insights about customers and the role of the set-top box, and could move on to the next idea with renewed energy and confidence.