A mobile payment solution with a smart rollout strategy
When we analysed Coca-Cola Belgium’s IT infrastructure, we saw that all their vending machines are fitted with an API that relays information about stock levels and cash takings back to Coca-Cola.
So, rather than develop a custom mobile payment solution from scratch, and have to integrate it in each machine, we took the joint decision to leverage the existing API. This saved on development time and paved the way for an almost fully remote roll-out, with no costly recalls needed.
From a customer perspective, we wanted to make the buying experience as effortless as possible. To avoid customers having to download a stand-alone app, we opted for a QR code-based solution – with the QR code clearly visible on a sticker on the machine itself – that opens a web app on the customer’s device.
Customers can now quench their thirst in three short steps: SCAN the QR code on the machine (Coca-Cola staff placed the QR stickers during routing re-stocking), CHOOSE the drink, and PAY using Payconiq.