Unlock new sales channels quickly but surely
In a fast-paced marketplace, being able to evolve along with customer needs and expectations is key to surviving and thriving. Le Pain Quotidien, though a popular name on the high street, needed a stronger digital backbone to help it stay ahead in an ever-changing world.
The outbreak of the COVID-19 pandemic accelerated a long term trend towards online retail and out of restaurant consumption.
While delivery channels like Deliveroo and UberEats offered a welcome band-aid when lockdowns closed stores, the limited data they release made it hard for Le Pain Quotidien to gain insights into customer behaviour and differentiate themselves in an increasingly crowded marketplace. Commission fees also ate into profits.
It quickly became clear that Le Pain Quotidien needed to complement external sales channels with its own ecommerce channels while maintaining operational efficiency across the various ordering platforms.