When everyone has an opinion about what to do, but no concrete data to base that opinion on, identifying the best way forward can be a slow, inefficient and costly process. Imagine using a shotgun to drive audience growth, shooting and praying you’ll hit the mark.
With Le Pain Quotidien, our goal was to enable a mindset shift towards a data and rapid-experimentation driven approach that would let them quickly test out hypotheses for improvements in a low-risk environment and validate assumptions before burning time and budget. In other words, we wanted to find the silver bullets that would work for Le Pain Quotidien specifically, replacing the shotgun with a sniper rifle.
For example, we used our data insights to improve one of the landing pages. With A/B testing we were able to prove our hypothesis with over 95% confidence and convert our efforts into tangible and measurable results. Instead of weeks discussing which new design would work best, we had the new landing page created, tested and live within just two weeks.